Promoted Diamonds is Rapaport Trade’s targeted diamond advertising service. It helps sellers reach serious diamond buyers exactly when they’re searching for the diamonds they sell — increasing visibility, boosting exposure, and driving more sales.
Promoted Diamonds Benefits
Your diamonds are highlighted at the top of Rapaport Trade’s search results table — above all listings.
Ads are automatically triggered when a buyer’s search matches your inventory.
No manual selection needed — Rapaport Trade promotes your lowest-priced matching diamond.
All sellers are treated equally — ad spots rotate fairly, with no option to pay for first position.
What Buyers See
Promoted Diamonds appear above all other results.
They are clearly marked as “Ad” for transparency.
If you have multiple matching diamonds, only the cheapest one is shown.
A maximum of 3 promoted diamonds is shown per search.
Who Can Use Promoted Diamonds?
Any Rapaport Trade diamond seller can subscribe to Promoted Diamonds. It’s ideal for sellers looking to
Increase diamond exposure
Gain prime search visibility
Connect with active, ready-to-buy customers
How to Join Promoted Diamonds
💬 Chat with us to get started!