Rapaport SellerIQ shows you how buyers are engaging with your listings on Rapaport Trade: what they search for, which diamonds they open, and which media they view. Instead of waiting for an inquiry to find out what's working, you can see where attention is going, where it isn't, and where demand is building, and act on it sooner.
What SellerIQ helps you do
Track buyer interest. See which diamonds are attracting attention through searches, views, saves and media views.
Know what's working. Identify your high-interest inventory and focus on the stones most likely to sell.
Spot demand early. See which categories are growing, slowing, popular or running low on supply.
Price with confidence. Use real engagement and demand signals to back up your pricing decisions.
Inside SellerIQ
Search Trend Insights
Every diamond group is ranked by buyer search activity, compared with Rapaport Trade inventory and your own stock. Groups are sorted into four views:
Growing: Groups where buyer searches are rising fastest, with the percentage change against the market.
Slowing: Groups where interest is dropping off.
Popular: Groups buyers search for most, consistently.
Low Stock: Groups with strong search demand but few diamonds listed on Rapaport Trade.
Diamond-Level Engagement Analytics
For every stone in your inventory, ranked by attention: unique viewers, search appearances, expands (full detail views), saves, and views of lab reports, photos and videos.
Look up any stone
Search by diamond ID or description to see exactly how a single listing is performing.
Time periods
Switch between 1D, 7D, 14D and 30D to compare short-term spikes with longer trends.
For a step-by-step walkthrough, see How to Use Rapaport SellerIQ.
Common questions
How often is the data updated?
How often is the data updated?
Once every 24 hours. Most figures reflect activity in the time period you've selected.
Is the data based on real buyers?
Is the data based on real buyers?
Yes. SellerIQ uses verified buyer activity on Rapaport Trade. Non-human activity, test traffic and your own searches on your own listings are filtered out.
Can I see who the buyers are?
Can I see who the buyers are?
Not at the moment. SellerIQ shows combined engagement data only, not individual buyer identities.
Does SellerIQ change how my diamonds rank in search?
Does SellerIQ change how my diamonds rank in search?
No. It's an analysis tool only and has no effect on search results or ranking.
How does SellerIQ work with ListingIQ?
How does SellerIQ work with ListingIQ?
SellerIQ tells you whether buyers are paying attention. Rapaport ListingIQ tells you where your price sits against the market. A stone with plenty of views but no sale is often worth checking in ListingIQ.
Who can use SellerIQ?
Who can use SellerIQ?
Market Intelligence tools are available to eligible Rapaport Trade members. To find out about access, contact us.
Need help?
If something doesn't look right or you'd like a walkthrough, contact us and the team will help.