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Managing Diamond Inquiries via Instant Inventory

Learn how to manage inquiries for diamonds listed on your website and track customer interactions effectively

Written by Philippa Corrick

Diamond Inquiries Overview

To ensure you’re ready to engage with customers, it’s crucial to have a contact form in place. This form allows customers to reach out when they’re interested in a diamond. Here's how you can manage inquiries:

  • For API Users: If you are customizing your retail site using the Rapaport Trade API, talk to your web developer about integrating a contact form into your diamond item page.

  • For Widget Users: You can easily add a contact form to your widget to capture inquiries.

  • Read this article to learn how to add a Contact Form to your widget.

  • Watch this video to understand the sales flow.


Inquiry Process

  1. Customer Search & Selection: Customers search for a diamond item and click to view it.

  2. Make an Inquiry: Once interested, the customer clicks to inquire and fills out a contact form.

  3. Rapaport Trade Notifications: Once the customer submits the inquiry, Rapaport Trade notifies you and sends an order confirmation to the customer. The customer also gets a confirmation.

  4. Manage the Inquiry: Access and manage the inquiry via the Instant Inventory Inquiries page - read below


Instant Inventory Inquiries Management

  • Notifications: Rapaport Trade will send you both a notification and an email.

  • Manage Inquiries: Navigate to the Instant Inventory Inquiries page from your dashboard. There, you can view and manage customer inquiries.

Diamond inquiries: Rapaport Trade sends you an email, plus a Rapaport Trade notification


How to Manage Inquiries

The Instant Inventory Inquiries page is divided into four key components:

  1. Lead Source & Status: View the customer’s details, the item they’re interested in, and the status of their inquiry.

  2. Customer Details: Add the customer to My Contacts to save their information for future reference.

  3. Item Details & Pricing: Click Open Item Page to view more details about the item of interest.

  4. Seller Details: Click Send Seller a Message to begin a conversation and initiate a transaction in the Trade Center.

By using these features, you can efficiently track and follow up on customer inquiries, ensuring a smooth process for both you and the customer.

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